Uncompromising power: Canon PowerShot G7 X

London, UK, 15 September 2014 – Canon today unveils its most powerful, pocketable PowerShot to date – the PowerShot G7 X – the ultimate companion if you demand uncompromising image performance, expert control and impressive speed in the palm of your hand. Joining Canon’s growing large sensor, Premium expert G-series, the incredible PowerShot G7 X offers unrivalled DSLR-style creativity and the freedom to capture enviable images in every situation, thanks to its 1.0-type back-illuminated 20.2 Megapixel CMOS sensor. Designed for serious photographers, passionate about capturing the world around them – from striking portraits, to beautiful travel shots – it exudes the PowerShot G-series’ iconic DNA, merging a first-class f/1.8-2.8, 4.2x lens, with Canon’s flagship imaging technologies, all packed into a refined metal body.

PowerShot G7 X.jpg

Stunning image quality in all situations
From professional-looking portraits to macro close-ups, the
PowerShot G7 X’s top-quality 24mm ultra-wide and bright f/1.8-2.8 lens with 9-blade aperture, allows you to create beautiful background blur, with shallow depth of field. When combined with the large 1.0-type sensor, the PowerShot G7 X excels in low light, providing the flexibility to confidently capture images with vividly realistic colours and low noise, even at ISO 12800. With the responsiveness and superior speed of DIGIC 6, Canon’s most powerful image processor, you’re ready to tackle any fast-paced situation and capture split second action. 

Expert and customisable control 
The PowerShot G7 X offers a photographic experience comparable to that of Canon’s DSLRs – with expert performance and a host of fully customisable functions that deliver professional-levels of control. Quickly capture fleeting moments, as the camera is able to lock onto subjects accurately and in an instant, whilst the super-fast AF system includes 31 points, offering wide and responsive coverage across the frame. You can be sure every memorable moment will be captured with a continuous shooting speed of 6.5 fps, which can be sustained for up to approx. 700 frames. 

Offering an effortless shooting experience, the customisable Lens Control Ring provides full control. Crucial photographic settings, including aperture and shutter speed, are assignable for instant control. Perfectly frame your shot and instantly access the camera’s settings via the large tilt-up touchscreen; using the Touch AF capability you can immediately select the focus point on screen – ideal for shooting in creative situations, including low angles and macro. When you need complete control, full manual functions give you command of all camera settings, and the freedom to shoot RAW images with multi-aspect support is also included, for ideal framing. 

For the budding videographer 
Explore your movie skills with Manual Movie – a range of settings can be adjusted during filming to put you at the heart of your movie making, allowing you to get the best creative results by adjusting aperture, shutter speed and ISO. Record the action in Full HD 60p quality while capturing the ambience of the scene, even in low-light environments, with Advanced Noise Reduction. Footage is kept steady with the adaptive 5-axis Intelligent IS, whether you’re shooting through a car window or walking down a city street. 

Explore boundless creativity
Expressing yourself creatively is easy with the PowerShot G7 X, thanks to a range of advanced creative modes. From vivid star-lit skies, with Star mode, to effortless shooting in challenging lighting conditions, with the handheld HDR mode, the PowerShot G7 X has everything you need to create unique images. 

Share your images with the world instantly
Enjoy the freedom of Wi-Fi and NFC sharing with the camera’s connectivity options. Share your favourite shots directly to popular social networks from the camera and upload all your photos to the Cloud, including Canon’s digital image management service, irista. Use NFC to easily pair the PowerShot G7 X with your smartphone for geotagging images with location info, sharing images between devices and for controlling the camera remotely.

Canon’s premium expert compact cameras
The PowerShot G7 X joins the popular PowerShot G1 X Mark II in Canon’s growing premium compact camera line up. As demand for large sensor, expert compact cameras continues to grow Canon will further strengthen its range in future by developing models that incorporate large sensors and high-magnification zoom lenses.

PowerShot G7 X key benefits:

  • Get premium quality and control from a pocketable camera 
  • Capture fleeting moments with fast and responsive shooting 
  • Enjoy the freedom to create movies in your own style
  • Express yourself with a range of creative options
  • Connect to the cloud and share your images with ease

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Further Information
PowerShot G7 X Images
PowerShot G7 X Specification Sheet [PDF, 81 KB]
Technologies Explained [PDF, 151 KB]
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