Canon Middle East introduces new communication strategy at 2014 Partner Conference

Dubai, United Arab Emirates; 11 December 2014 – Canon Middle East, a world leader in imaging solutions, held its 2014 Partner Conference in Dubai under the theme “One” which highlighted the importance of open communication, new possibilities and extending horizons through enhancing Canon Services.

As part of Canon’s ongoing efforts to strengthen its relationship with partners across the region, the three-day conference, held at The Ritz Carlton in Abu Dhabi, brought together over 150 partners from 46 countries in the Middle East and Africa. The conference presented a new communication strategy focused on sharing feedback with partners and facilitating decisions in a dynamic market that requires constant evaluation and modifications to customer approach. 

Anurag Agrawal, Managing Director, Canon Middle East said: “The annual partner conference is a critical event for Canon Middle East in that it provides us with the opportunity to speak openly with partners on their achievements and challenges. The new communication strategy is an extension of the conference and will provide a platform to pursue new possibilities and extend our reach to ensure mutual success.

“A united approach with our partners will enable us to achieve high levels of growth as we continue to focus on a complete business and value proposition that will bring us closer to our markets and meet customer demands.  We will also continue to focus on emerging markets, particularly in Africa where Canon is enhancing its operations.”

Canon also outlined a strategic focus on extending new business opportunities through focusing on enhancing services such as MPS, Management Document Services and new consumer services such as photo printing and cloud platforms for image management. 

A highlight of the conference was the gala dinner at Emirates Palace where the 2014 Performance Awards were presented. The 13 categories celebrated partner accomplishments across the business. The President’s Award, presented by Anurag Agrawal, was granted to Sabi Systems, for their strategic activations and business performance. 

Agrawal added: “We thank each and every one of our partners for their efforts towards reaffirming Canon as a market leader in providing imaging solutions and helping us expand our offerings. Our strong partner network ensures that Canon remains closer to customers as we continue to deliver innovation in technology for the home and workplace.”

Building on the company’s mission to become closer to its customers, the three day conference is held annually to focus on the business outlook for opportunities in the year ahead and ensure consolidated strategies with Canons partners to continue delivering solutions for customers in the fast evolving regional market place. 

For further details of Canon Middle East, global operations, products and services visit

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