CASE STUDY

Impressa impresses with new flexibility

Older man wearing glasses and an orange polo shirt and younger man in blue long-sleeved shirt smile as they look at a screen on a commercial digital printer.

Versatile business

Commercial print service provider Impressa provides promotional, office and industrial material, including Point Of Sale collateral in shops. Producing this retail material often involves diverse requirements, large variations in run sizes, and demand for fast turnaround.

Bald man in purple t-shirt with yellow writing pulls large sheets of multi-colored printed paper from a digital printer.

Meeting retail demand

As well as creating a lot of print waste, Impressa's traditional offset presses were slow and expensive for lower-volume print jobs. Plus, retail customers were kept waiting for the print run to dry – not ideal in the fast-moving retail space.

The company needed a new digital print solution that could rise to the challenge by processing varied-size print runs fast and for the right price.

WHEN WE LOOKED AT WIDE FORMAT PRINTERS, WE HAD A REALLY GOOD FEELING ABOUT CANON.

Tom Cambré, CTO at Impressa

All-round digital print solution

After a consultation and recommendation from Canon, Impressa invested in the ColorWave 700. The new digital print solution didn’t take long to make a positive impression, quickly and effectively tackling high-quality print jobs of any size, in colour or black and white.

Delivering rapid, flexible and cost-effective print jobs on-demand revolutionised the company’s service portfolio. After only six months Impressa bought a second Canon device to completely evolve the business’s print capability.

Commercial digital printer in an office prints an A1 sheet of paper with a cartoon image of a child on an orange background.

More work, less waste

Printing smarter with the ColorWave 700 means the company’s workload has increased by 15-20%. Impressa also achieved its calculated return on investment in just three months.

With the technology running itself, the new digital print solution has taken the pressure off staff and helped to dramatically cut waste levels – an important benefit for a business that is passionate about caring for the environment.

Inspired to consider exciting new applications, Impressa has begun testing around wallpaper, which is now a real possibility for the future.

Canon ColorWave 700 printing poster

THE POSITIVE IMPACT THE FIRST DEVICE HAS HAD ON OUR BUSINESS ENCOURAGED US TO BUY A SECOND COLORWAVE.

Written by Tom Cambré


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