Digital décor: Packed with potential

Discover how digital print opens up new décor opportunities

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A table set with two wine glasses flanked by two red chairs in front of digitally printed wallpaper showing a cityscape

Realise the décor opportunity

Digitally printed interior décor is transforming the spaces we live in. From luxury prints for hotels and printed glass office dividers through to photographic murals for retail stores and customised wallpaper for homes, interior décor applications are some of the most creative and eye-catching in the rapidly-growing industrial print sector.

With such a high demand for interior graphics across multiple types of spaces, the décor market represents a sizeable revenue stream for many print service providers (PSPs). Some are already producing a variety of décor applications, having identified these as areas of development for their businesses, while others recognise the opportunity and are keen to tap into the market.

Canon’s infographic is a companion piece to our ‘Think Décor’ guide. It explores the trends driving growth in the décor industry, the sectors where demand for décor is especially high and how the latest digital print technology can help print businesses reap the benefits.

Infographic: The décor opportunity

Whatever the surface, whatever the setting, print delivers the wow factor

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Infographic icon
A green chair in front of digitally printed green wallpaper

Global trends and game-changing capabilities

71% of consumers are prepared to pay for personalisation¹. With the global home décor market expected to earn $644 billion by 2020², are you ready for the digital print revolution?

¹ 'Making it personal' - Deloitte, 2015

² 'Home Decor Market by Product - Global Opportunity Analysis and Industry Forecast 2014–2020' - Allied Market Research, 2015

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