Following that well-known marketing adage: “when everyone else zigs, zag”, you are now likely to find better value by turning to print media. This provides a direct, tangible and effective alternative for you to engage your customers and make a lasting impression with them.
However, to retain the sense of higher value that comes from scarcity, it’s important the assets you produce are perceived as premium quality or else they will end up in the recycle bin as fast as any email. Research tells us that the quality of print comms, from the media type to the design, makes a significant impact on how effective it is.
To inspire you and demonstrate the kind of engagement that can be achieved with print, take a look at a couple of examples that received international recognition, the Mercedes hologram direct mail piece and the Ford Ranger, ‘How to break up with your Ford Ranger’ door drop. Both pieces of work highlight the limitations of one-dimensional email in comparison to highly versatile print campaigns.