Softer light is generally more flattering. Shooting outdoors on a bright but overcast day will give a diffuse illumination that suits all types of skin tone. On clear sunny days, where the light is unfiltered and harsh, it's often better to find some light shade so you can avoid shadows and hotspots on faces.
"When it comes to skin tone, the first thing you have to think about is your lighting," confirms Jade. "If it's hitting your subject face-on and they have lighter skin, they could end up looking washed out. So you need to be prepared to reduce the exposure, or alternatively switch the subject around so that the light is coming from behind them.
"When I'm working in a studio, I like to have a two-light set-up, with one light behind the subject, illuminating the backdrop, and then a beauty dish at the front, slightly off-centre from the model in order to light up their face."