For Rich, the British artist behind Instagram's popular Paperboyo, combining his hobby of photography with papercrafting was initially a way to produce original content that sparked his own imagination. Some of his most iconic work involves holding black paper cutouts up to London landmarks to create clever illusions.
"It was around the time of selfie-sticks and when Instagram feeds had started to become mainstream," says Rich, who shoots the majority of his work on a Canon EOS 6D Mark II and a Canon EF 24-105mm f/4L IS lens (now succeeded by the Canon EF 24-105mm f/4L II IS USM). "It became my intention to avoid clichés and instead find a distinct style, so I experimented with different variations of my papercraft."
More than half a decade later and Rich's work has transformed from a hobby into a booming career. He's released a book entitled Around the World in Cut-Outs, collaborated with major brands such as Disney® and enjoys a lifestyle that, prior to 2020, saw him travelling the globe.
Reflecting on his success, Rich exclaims: "What started as a little evening and weekend hobby became a career that took me around the world where I got to be playful for a living."