Macro and beauty photography may be considered separate activities by many, but for London-based beauty and fashion photographer Tina Eisen, the two go hand in hand. For her, macro is an exciting, creative strand of her work, one which she began exploring around four years ago.
"I was doing a shoot where I had to put some shiny bugs on the model's eye," Tina explains. "I took the picture and realised everything else on her face – her lips, her nose, her hair – had nothing to do with what I was trying to show. I wanted to reduce the frame to a small area because the rest of her face was distracting from the story. Nothing else needed to be there, I wanted to use only her eye as a canvas. I'm a sucker for detail and as soon as I started shooting macro beauty, I knew it was something I wanted to do more of. I just love macro detail."
At first Tina's models and clients weren't interested in macro beauty photography and she had to squeeze it into other shoots. "Before social media became popular, brands hadn't fully discovered the art of showcasing their products on creative macro images," she explains. "And agencies and models weren't keen on macro work as they're unrecognisable, making such shots useless in a portfolio unless they're a specialist 'parts model' for their lips or eyes. So, it was always a bit of a side project where I'd shoot plenty of full-face images and then quickly slip in a macro shot."